Harakeke or Flax is a integral part of Māori history and culture, and while in the early planning stages of Mācron, we found inspiration from the native fibre. We based our key structure for operating around the life cycle and stages of Harakeke.
These Stages being: Cultivation & Collection, Refine, Weave & Form
The whenua | land is cultivated, the harakeke is grown and ready for gathering
Growing and formulating your idea's in this stage you have reached the stage where your pakihi or organisation has an idea,
This is the planning and kōrero phase, we work with you to set a plan in motion for services.
We gather the the information and place this into our systems for action.
The Cultivation and Collection is done, its time to refine and allocate the harakeke to the project
We have your collected your data, we are now working with you to refine this data into usable information and making decisions on the best platforms to best portray this idea in motion.
Refinement is complete, the Harakeke is in workable, weavable form
We integrate your pakihi into these decisions deciding where to weave that suits you values. Which digital platform works for this information - we make the decisions in this stage.
The cultivation, refinement and weaving has come into fruition. The Kete or Mat is woven, ropes strung, tōi | art is formed.
The result of the Harakeke model is realised, your idea has been filtered, constructed, and brought to life and has become a living, evolving asset for you business.
Talk to one of our digital marketing consultant's and how we can apply this model to your business | pakihi today.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.